There were several technologies, tried their best to reach the customers but were fey to do so. Project Ara was one among them which would have made the mobile market upside-down.
Project Ara a trend which has the idea of making a modular phone. Yeah right, a modular phone. Think about a smartphone which has the specification and features within a LEGO-like module which can be assembled/disassembled on your needs. Yes, you are getting it. you can replace such as the camera module, battery, display, speaker and even processors, which would have made an evolution among the smartphone market, there was a working model made by Google, shown as a demo in a conference but later they announced there were several issues made Project Ara a job tougher to enter the market.
The magnet failure, Drop test failure, water-resistant problem, and the list goes on. I have a doubt here – ” who was perfect at the beginning ?”.
But this was told as the reasons to end the Project Ara concept. The real problem hides behind the screen. Keep this aside as for now, let us think about today’s scenario where the smartphones are released barely 2-3 new smartphones a month by a company, and we know there are many smartphone companies out there. The cost of a mid-range device falls around ₹15,000 ($212), people change them once in 2 years at least. Which increases the smartphone companies growth at a faster rate. Now let’s get back to the screen to find the hiding one, Think if the Project Ara is on the market now and people will use them that’s obvious because of users no need to change their whole mobile instead they can replace the module which costs ₹4000 ($57) in average. They can even share the modules within them.
Now think about the smartphone companies growth rate absolutely, they will have a growth rate but not as enormous as the smartphone sales. This was the foremost purpose for the RIP. But they hide this by publishing we don’t have the technology to complete Project Ara. who knows the fake reason that we discussed above might have a chance to be a real one but if so, then I would dedicate a line to them, “The beginning is always hardest”.
